Couple of years back when Chandra Babu Naidu was contesting the third term he positioned himself as the CEO of Andhra Pradesh. He was seen as the hi-tec man. A man in hurry who always roamed only with his lap top and was a hands on manager. He did give AP a new look and was seen as a dynamic leader both in regional and national politics. He was seen as the face of Indian IT amongst many global partners. But the question which was posed by people was did he deliver his promises made as the he was ousted for the 3 rd term People say it is incumbency that cost the defeat but I think it is beyond incumbency. It is plain selling or launching of any product If your product fails to deliver the promise your repeat purchase will not happen. That holds for politics also.
On the contrary the newly re elected CM of Gujarat positioned himself as the CM(common man ) of Gujarat and shall remain the CM was a brilliant strategy adpoted. Mr. Modi played his card very intelligently must have picked up some learnings from the earlier CM's. Mr. Modi kept his promises maintained a strong governance which benefited the people of Gujarat. Today Modi is a great icon both at regional and national politics. People called him arrogant, autocrat but he handled the media so well that resulted in a thumping victory.
The princple of delivering promise holds true across everywhere. Make a promise but deliver.
No tall claims. No false promises .
Monday, December 24, 2007
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