The Indian pharma brands over the past decade has been aggressively marketing and formulating new strategies to garner market share. New drug formulation and combination drugs have been the order of day. Besides this there are many OTC drugs which are picked by consumers with out understanding the side effects of these brands. People just pop in these pills with the slightest of the symptoms with out consulting their family doctors. This is across all strata of the population without knowing the long term repercussion of the drug.
This is most common in the pain killers , cough suppressants and anti pyre tic drugs. The pharma companies have also become a bit smart to understand the Indian consumer and grab the opportunity to push their brands. Some people and patients feel scared of taking too many pills and hence settle for the combination drugs not realising that this is harmful. For the sake of easy dosage convenience the doctors also use it liberally. Here the patient or the customer does not realise that he is paying more for these combination drugs.
It is high time the drug regulators take a serious view of this and bring in strong governance to
control the pharma brands from ruining the life's of Indian consumer.
http://www.outlookindia.com/full.asp?fodname=20071224&fname=Medicine+%28F%29&sid=1&pn=2
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