Few years back I had met India's leading gynaecologist Dr.Sadhna Desai to launch a 24 hour helpline to promote Emergency Contraceptive. The sole objective of this helpline was to only educate the young girls and women through the helpline and give them valuable advise. The help line was managed by a team of doctor professionals to keep a check on India's alarming population. It was a powerful concept but since this was promoted by FOGSI the doctors association practising gynaecology in India they did not have enough funds and support the launch the helpline full hog. The association was not connected with any brand but it was more or less a prescription based method that they were following
Today the concept of emergency contraceptives are marketed like cough syrup as an OTC brand. While there are several articles that are coming out in various magazines about these new brands of emergency contraceptives strongly supported by mass media advertisements can lead to problem if the pill is not taken under doctors advise. There are too many ifs and buts on the side effects and efficacy of the brand as most of the advertisement and literature carries some notes in fine prints to warn the customers . But do the patients or customers really pay attention to this ? Since the anxious patient or customer has done a blunder( Jawani Ki Bhool ) and want to have quick fix solution at the spur of the moment they ignore the dangers and after effects of the pill
How foolproof is the pill ? It is therefore very imperative for the brands and the companies to very strongly educate and insist that the patient or the customer visit a gynaecologist to rule out any further complication and get a reassurance from the doctors after popping the pill. The patient need to be physically examined to avoid any problems in the future .
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