About a decade back we were working on a campaign to promote Andhra Pradesh as the best investment destination setting up industries. For this we created a film to capture the state in a very interesting manner using Kuchupdi as a metaphor interspersed with some attractive visuals showing the state. During this tenure we had Chandrababu Naidu as the chief minister who positioned himself as the CEO of Andhra incorporated. The film was sleek and well executed. But the bureaucrats at the state insisted that we must show the face of Mr. Naidu. We fought tooth and nail and on this and asked the client do we need investments or votes. In a matter of second the client bought our logic and we aired the film as it is. Imagine if we had acted to the clients order.
Just a few days back I a happen to see the advertisement from Karnataka government promoting Hampi a great historical destination where the face of the Karnataka CM and a minister is shown in the advertisement. I fail to understand as to why the picture of the politician needs to be depicted when the objective is to promote the historical tourist spot.
It is high time bureaucrats bring in a touch of professionalism and put an end to showing the pictures of politician. Let us be clear that such silly strategy will not drive any votes to the party as it is a very cheap way of getting mileage.
Thursday, April 15, 2010
Thursday, February 11, 2010
Tribute to Mani Ayer. A great orator and a true communication Guru.
The passing away of Mr.Mani Ayer has left shell shocked many advertising and communication professionals both in India and abroad. A great personality Mr. Ayer could speak impromptu on Advertising, PR or direct marketing. It was he who first introduced PR with in Ogilvy in a very professional manner and ensured that clients got more value beyond just doing vanilla advertising using the traditional medium. Remember in the mid 80’s advertising was still emerging in India and he took the first bold step to bring in PR to the Ogilvy fold.
Some time back I happened to read in one of the online media where Mr. Ayer mentioned in his speech to a group of communication students that “Technology cannot substitute human brains, you still need a great mind to come out with strong ideas.” While he was a great believer of technology but to him technology could never work in isolation in the communication business.
As a professional Mr Ayer believed in strong principles and transparency in what ever he did for the industry In fact I was once told by somebody that he never believed in going for speculative pitches and strongly believed that if you have a strong credential clients will automatically invite you. His mantra was always think long term and grow your business from existing clients. Although this has changed now but his strong guiding principles helped in cementing the foundation of Ogilvy. We need to salute him for this.
One can keep writing and saying what Ayer did for the industry endlessly. But to me I have lost a great teacher, mentor and a perfect gentleman. Attending meetings with Mr. Ayer was pure joy; every word he spoke during meetings was worth the weight of gold. Insights use to just overflow in those enlightening discussions and debates.
The entire industry will miss him. May his soul rest in peace.
Some time back I happened to read in one of the online media where Mr. Ayer mentioned in his speech to a group of communication students that “Technology cannot substitute human brains, you still need a great mind to come out with strong ideas.” While he was a great believer of technology but to him technology could never work in isolation in the communication business.
As a professional Mr Ayer believed in strong principles and transparency in what ever he did for the industry In fact I was once told by somebody that he never believed in going for speculative pitches and strongly believed that if you have a strong credential clients will automatically invite you. His mantra was always think long term and grow your business from existing clients. Although this has changed now but his strong guiding principles helped in cementing the foundation of Ogilvy. We need to salute him for this.
One can keep writing and saying what Ayer did for the industry endlessly. But to me I have lost a great teacher, mentor and a perfect gentleman. Attending meetings with Mr. Ayer was pure joy; every word he spoke during meetings was worth the weight of gold. Insights use to just overflow in those enlightening discussions and debates.
The entire industry will miss him. May his soul rest in peace.
Saturday, December 5, 2009
Memorable tunes connects a brand
Every brand tries to create some unique tune which will go well with its brand and is used for a lifetime in every communication of the brand. How many of us know that our own country India has a brand tune Jana Gana Mana….The tune is so powerful and emotional even without reciting the words people can hum it. I cannot put a figure as to how many of them would know this but most out of the 1 billion population would be able to relate this tune. One of the greatest film done by the government of India to promote national integration based on ONE TUNE ( Mile Sure Mera….using raga bharavi )is a classic example of how a great tune can infuse freshness ,energy and unite the entire country with that song and tune.
Today the tunes are being made contemporary by keeping the essence of the tune. In the same way we have we have companies producing brand tunes for several FMCG, Consumer durables ,telecoms and several other products in different space which are consumer facing.
Some of the memorable brand tunes that easily comes to mind is from Britannia, Titan, Nokia, Lifebuoy, and Boroline to a name a few. Once the tunes become popular it is hummed by the people because of its popularity, as years go by. A lot of thought is pumped in to get the right tune by spending day and night with the music composer the creative team and the client to create this. It is very similar to suggesting a brand name or designing a logo or identity for any brand.
In the last few years ever since the telecom boom started most service providers ensured that they created a great ring tone or brand tune to beat the overcrowded market. Each brand starting from Airtel, Vodafone, Idea, Aircel and Reliance tried their best to bring out memorable tunes to stand tall in a rapidly growing telecom market.
What goes in creating great tunes?
There is no rocket science involved in this it is pure common sense. The tune basically originates or takes birth to a large extent from the values that the brand is attached with, like the personality of the brand, who are we targeting and from the product offerings. Fundamentally when tunes are developed it is kept in mind that it should be from the long term point of view and should work as an important property for the brand. The tune should be catchy, memorable and powerful that people are able to easily connect and relate with product and brand. The think tank which works on a tune invariably will try to bring some differentiators to break the clutter .This could be by either using a different instrument, choice of words and the mood that one is planning to communicate from the tune for the brand.
Advantage of creating a tune:
By creating a unique or refreshing tune you try to catch the consumer’s attention on the first go. While tunes play a very significant role in enhancing the brand or product but it will work well only when it blends well with the overall communication that we want to tell the audience about the product. Hence one should not purely focus on this but see how it can be weaved with the product. Once the tunes get popular and it sinks in to the consumers mind all you need is to retain the key elements of the tune to make it as the brand property. Titan has this great tune based on Mozart. Initially this original tune was used for all their advertisements but as the brand progressed and brand extensions were launched the tune was made contemporary to fit into the new products that the company was launching. The brand is 22 years old but the basic tune and the essence of the tune stays intact. Finally the most memorable tune helps your brand to beat the clutter and create some differentiation in a very crowded market to gain some share of voice. Also most companies keep in mind to create the tune and keep the words very simple so that in a country like India it is able to reach the breadth and length of the country. At times you may spot tunes are changed according to the region but by and large brands don’t deviate from sticking to one as it is not so easy to get the regional flavor that easily.
Types of Tunes:
Tunes can be classified one for the product or brand and the other one could be for the mother brand or for the corporate. For example the tune which comes in the end for the brand Britannia is a classic example of corporate brand sign off tune. Titan tune is the one which goes into all their products. It is modified depending on the mood and the personality of the product. The Nokia tune or ring tone is a very good example of brand tune and the same is true with Vodafone, Airtel and Reliance Infocom. Over a period of time this ring tone has become the corporate tune for the brand. Brands have capitalized these tunes very well by using them in their ads and also as the ring tone that can be used by their customers. By doing this it has increased the reach and exposure for the brand. Tunes also make brand ambassadors popular. In the case of Airtel A.R.Rehman who composed the tune became so popular that people knew that the tune was composed by him. Similarly the pug in Vodafone also became famous with the tune. Moment the tune was played the pug came top of mind even without aiding the customer.
Memorable tunes become the brand property:
Some of the tunes that many brands have are so popular are created many decades back. Today you just play the tune and the brand connect happens easily with the consumer. Titan watches, Lifebuoy and Boroline tunes are some of them which have been there for quite some time. All these brands have very cleverly used their tunes and made it more contemporary by still keeping the essence of the tune. Today the tunes of these brands have become a key property of the brand. Even without any visuals attached to it the consumer is able to connect with the brand. More and more brands try and get an everlasting tune for their brand. But very few of them are patient to keep this as a long term property for the brand. Nirma washing powder is another brand which is still using their tune for years and in fact scared surf and wheel by arresting their growth two decades back when they took the market by storm. Great tune is what provides that extra embellishment to any jingle or song. Hence one needs to really sweat and work hard to crack the tune to express it creatively and ensure that it is path breaking.
Today the tunes are being made contemporary by keeping the essence of the tune. In the same way we have we have companies producing brand tunes for several FMCG, Consumer durables ,telecoms and several other products in different space which are consumer facing.
Some of the memorable brand tunes that easily comes to mind is from Britannia, Titan, Nokia, Lifebuoy, and Boroline to a name a few. Once the tunes become popular it is hummed by the people because of its popularity, as years go by. A lot of thought is pumped in to get the right tune by spending day and night with the music composer the creative team and the client to create this. It is very similar to suggesting a brand name or designing a logo or identity for any brand.
In the last few years ever since the telecom boom started most service providers ensured that they created a great ring tone or brand tune to beat the overcrowded market. Each brand starting from Airtel, Vodafone, Idea, Aircel and Reliance tried their best to bring out memorable tunes to stand tall in a rapidly growing telecom market.
What goes in creating great tunes?
There is no rocket science involved in this it is pure common sense. The tune basically originates or takes birth to a large extent from the values that the brand is attached with, like the personality of the brand, who are we targeting and from the product offerings. Fundamentally when tunes are developed it is kept in mind that it should be from the long term point of view and should work as an important property for the brand. The tune should be catchy, memorable and powerful that people are able to easily connect and relate with product and brand. The think tank which works on a tune invariably will try to bring some differentiators to break the clutter .This could be by either using a different instrument, choice of words and the mood that one is planning to communicate from the tune for the brand.
Advantage of creating a tune:
By creating a unique or refreshing tune you try to catch the consumer’s attention on the first go. While tunes play a very significant role in enhancing the brand or product but it will work well only when it blends well with the overall communication that we want to tell the audience about the product. Hence one should not purely focus on this but see how it can be weaved with the product. Once the tunes get popular and it sinks in to the consumers mind all you need is to retain the key elements of the tune to make it as the brand property. Titan has this great tune based on Mozart. Initially this original tune was used for all their advertisements but as the brand progressed and brand extensions were launched the tune was made contemporary to fit into the new products that the company was launching. The brand is 22 years old but the basic tune and the essence of the tune stays intact. Finally the most memorable tune helps your brand to beat the clutter and create some differentiation in a very crowded market to gain some share of voice. Also most companies keep in mind to create the tune and keep the words very simple so that in a country like India it is able to reach the breadth and length of the country. At times you may spot tunes are changed according to the region but by and large brands don’t deviate from sticking to one as it is not so easy to get the regional flavor that easily.
Types of Tunes:
Tunes can be classified one for the product or brand and the other one could be for the mother brand or for the corporate. For example the tune which comes in the end for the brand Britannia is a classic example of corporate brand sign off tune. Titan tune is the one which goes into all their products. It is modified depending on the mood and the personality of the product. The Nokia tune or ring tone is a very good example of brand tune and the same is true with Vodafone, Airtel and Reliance Infocom. Over a period of time this ring tone has become the corporate tune for the brand. Brands have capitalized these tunes very well by using them in their ads and also as the ring tone that can be used by their customers. By doing this it has increased the reach and exposure for the brand. Tunes also make brand ambassadors popular. In the case of Airtel A.R.Rehman who composed the tune became so popular that people knew that the tune was composed by him. Similarly the pug in Vodafone also became famous with the tune. Moment the tune was played the pug came top of mind even without aiding the customer.
Memorable tunes become the brand property:
Some of the tunes that many brands have are so popular are created many decades back. Today you just play the tune and the brand connect happens easily with the consumer. Titan watches, Lifebuoy and Boroline tunes are some of them which have been there for quite some time. All these brands have very cleverly used their tunes and made it more contemporary by still keeping the essence of the tune. Today the tunes of these brands have become a key property of the brand. Even without any visuals attached to it the consumer is able to connect with the brand. More and more brands try and get an everlasting tune for their brand. But very few of them are patient to keep this as a long term property for the brand. Nirma washing powder is another brand which is still using their tune for years and in fact scared surf and wheel by arresting their growth two decades back when they took the market by storm. Great tune is what provides that extra embellishment to any jingle or song. Hence one needs to really sweat and work hard to crack the tune to express it creatively and ensure that it is path breaking.
Wednesday, November 11, 2009
Travel brands captializing on the online media
I have been associated with tourism brands for over a decade and have worked very closely with them. It is always very challenging for us to promote India to the other parts of the world but small countries such as Malaysia and Singapore who did some aggressive advertising few years back in India to promote their country have gone slow on the mass media front but have still managed to get a sizable amount of traffic to their country. On the mass media front they are working closely with the travel companies in India as well as partnering travel portals to create visibility of their brand. While they are using mass media to promote their brand but more emphasis has been given to co-marketing efforts with the travel operators in India. Look how they have changed their strategy and used the online medium to their advantage.
The Internet as a medium is becoming more powerful, popular and as a result more wannabe tourists are now using online to cull out more information before closing their decision about a particular tourist spot in a foreign land. While advertising and branding gets a particular destination into the consideration set, it is online information and online PR that has been helping many tourists today to narrow their decision. The efforts of travel aggregator and views from other online information have also been playing a very key role for many potential tourists from today’s generation to make up their mind.
Going to any alien place may be for first time or otherwise tend to bring some insecurity for any tourist. In the past the tourist use to totally rely on the tour operator and the brochure given by them. This fear has now been replaced by Social media and online PR and people are more diligently using this new medium to get all the right information before they board a flight to explore a new tourist spot in the foreign land.
The Internet as a medium is becoming more powerful, popular and as a result more wannabe tourists are now using online to cull out more information before closing their decision about a particular tourist spot in a foreign land. While advertising and branding gets a particular destination into the consideration set, it is online information and online PR that has been helping many tourists today to narrow their decision. The efforts of travel aggregator and views from other online information have also been playing a very key role for many potential tourists from today’s generation to make up their mind.
Going to any alien place may be for first time or otherwise tend to bring some insecurity for any tourist. In the past the tourist use to totally rely on the tour operator and the brochure given by them. This fear has now been replaced by Social media and online PR and people are more diligently using this new medium to get all the right information before they board a flight to explore a new tourist spot in the foreign land.
Sunday, September 6, 2009
Think 360 - To launch a complete MAKEOVER OF YOUR BRAND
Different people and books have different definition as to what a logo or a brand identity means to a company. The role of a logo or a brand identity is to keep the brand alive in the consumers mind.
So let’s understand when a company goes for a change in their identity:
- Launching a brand new corporate identity to change the image of the company
- A change in the name of the company and its values
- Change in management and wants to propel new strategic signals
- Acquisitions and mergers
- Bring freshness in the design as the current identity looks obsolete
- Diversification in business
One can quote many examples as to why companies go for a makeover. But having said that most corporate and companies want to tell the world through PR that we have changed our identity and share the vision and its new values of the company. Well it definitely sounds interesting but will it create ripples in the consumers mind? To me the answer is no. So what will work? The entire communication strategy has to be well orchestrated 360 degree effort to instill the change in name or the logo in the desired audience’s mind. PR in isolation may not create the desired impact but PR with strong mass media campaign and internal communication will work wonders for the brand. The most refreshing example which still stands tall in my mind is the launch of Axis Bank. Today we don’t see much of their campaign but Axis bank has become a familiar bank name both with their current clientele and the future prospects.
PR played a very significant role as some kind of noise was made that the Bank is going for a change in their branding and positioning initially. Finally weaved Public Relations, Direct Marketing, Internal communication etc. magnificently with the mainstream campaign to build the desired noise levels and register with the right target audience.
A word of caution. When it comes to corporate identity think 360 and don’t attempt any short cuts to accomplish your ambition. Remember you are launching the face of the brand which should be remembered for many years and help consumers connect with the brand easily.
So let’s understand when a company goes for a change in their identity:
- Launching a brand new corporate identity to change the image of the company
- A change in the name of the company and its values
- Change in management and wants to propel new strategic signals
- Acquisitions and mergers
- Bring freshness in the design as the current identity looks obsolete
- Diversification in business
One can quote many examples as to why companies go for a makeover. But having said that most corporate and companies want to tell the world through PR that we have changed our identity and share the vision and its new values of the company. Well it definitely sounds interesting but will it create ripples in the consumers mind? To me the answer is no. So what will work? The entire communication strategy has to be well orchestrated 360 degree effort to instill the change in name or the logo in the desired audience’s mind. PR in isolation may not create the desired impact but PR with strong mass media campaign and internal communication will work wonders for the brand. The most refreshing example which still stands tall in my mind is the launch of Axis Bank. Today we don’t see much of their campaign but Axis bank has become a familiar bank name both with their current clientele and the future prospects.
PR played a very significant role as some kind of noise was made that the Bank is going for a change in their branding and positioning initially. Finally weaved Public Relations, Direct Marketing, Internal communication etc. magnificently with the mainstream campaign to build the desired noise levels and register with the right target audience.
A word of caution. When it comes to corporate identity think 360 and don’t attempt any short cuts to accomplish your ambition. Remember you are launching the face of the brand which should be remembered for many years and help consumers connect with the brand easily.
Saturday, August 29, 2009
Checklist for PR Professional
1. Preparation of written public relations programme.
2. Development of good working relations with the press, including
newspapers, magazines, trade journals, radio and television stations and other media.
3. Regular dissemination of professionally written news and feature stories to
all media, reporting significant scientific or commercial developments, human interest stories, financial news, company organizational changes, visits of executive and scientific personnel, etc.
4. Holding press conferences, professionally arranged and conducted, when
the company has news of genuine importance to release.
5. Developing a comprehensive selection of first class photographs of
company manufacturing plants, research laboratories, administrative offices, management had scientific personnel.
6. Publication of a first class company house organ, including where
circumstances warrant it, separate editions or divisional bulletins for major subsidiaries or branch offices.
7. Producing one or more films on commercial subjects to assist in reaching
a wide audience with the company’s story, including careful planning of the distribution of film prints to achieve maximum circulation.
8. Preparing exhibits and displays for institutional public relations purposes
as well as for the merchandising of products.
9. Development of slides and slide films as well as posters and other visual
devices to help convey an important commercial o public relations message.
(a) Tape recordings and records should also be considered in this general area of activity.
10. Maintaining regular, friendly contact with a variety of organizations and
special groups whose members can have special influence on the success or failure of the company’s operations:
(a) Employees – through the use of company magazines, management letters,
discussion meetings, films, bulletin boards, exhibits and reading racks, pay envelope leaflets and special brochures, open house for employees and their families.
(b) Civic and service organizations – Lions and Rotary Clubs; chambers of
commerce and other local associations; labour unions, religious groups; political clubs; health and welfare organization; sports and culture associations.
(c) Business groups – customers, investors, dealers and suppliers; industry
trade associations; other business groups.
(d) Educational institutions – maintaining contact with, and providing
scholarships and other assistance to, a broad range of educational institutions.
(e) Government relations – maintaining regular contact with government
agencies and legislators at the national, state and local level.
(f) Community relations – doing your part as a good corporate citizen in
every local plant and office community in which the company operates by carrying out forward-looking policies in the area of wages, employee benefits, good working conditions, steady employment and proper safety measures.
(g) Beyond that, contributing reasonable amounts to local charitable, civic and
cultural programmes, and encouraging your employees to take part in various aspects of community life.
11. Engaging in a broad range of special projects designed to increase
knowledge and acceptance of the company – open house and plant tours; special visits by journalists, legislators and community leaders; publication of a newsletter for opinion leaders; development of the speakers’ bureau; dissemination of various printed materials about the company, ranging from small leaflets to booklets discussing certain subjects in depth; carrying on a program of institutional or public relations advertising.
12. Engaging in a range of public services which might include: contributions
in a disaster situation; assistance in government studies; public information programmes, contributing equipment, medicine and funds to rural groups, organizing and helping to staff useful welfare centres in a poor community.
2. Development of good working relations with the press, including
newspapers, magazines, trade journals, radio and television stations and other media.
3. Regular dissemination of professionally written news and feature stories to
all media, reporting significant scientific or commercial developments, human interest stories, financial news, company organizational changes, visits of executive and scientific personnel, etc.
4. Holding press conferences, professionally arranged and conducted, when
the company has news of genuine importance to release.
5. Developing a comprehensive selection of first class photographs of
company manufacturing plants, research laboratories, administrative offices, management had scientific personnel.
6. Publication of a first class company house organ, including where
circumstances warrant it, separate editions or divisional bulletins for major subsidiaries or branch offices.
7. Producing one or more films on commercial subjects to assist in reaching
a wide audience with the company’s story, including careful planning of the distribution of film prints to achieve maximum circulation.
8. Preparing exhibits and displays for institutional public relations purposes
as well as for the merchandising of products.
9. Development of slides and slide films as well as posters and other visual
devices to help convey an important commercial o public relations message.
(a) Tape recordings and records should also be considered in this general area of activity.
10. Maintaining regular, friendly contact with a variety of organizations and
special groups whose members can have special influence on the success or failure of the company’s operations:
(a) Employees – through the use of company magazines, management letters,
discussion meetings, films, bulletin boards, exhibits and reading racks, pay envelope leaflets and special brochures, open house for employees and their families.
(b) Civic and service organizations – Lions and Rotary Clubs; chambers of
commerce and other local associations; labour unions, religious groups; political clubs; health and welfare organization; sports and culture associations.
(c) Business groups – customers, investors, dealers and suppliers; industry
trade associations; other business groups.
(d) Educational institutions – maintaining contact with, and providing
scholarships and other assistance to, a broad range of educational institutions.
(e) Government relations – maintaining regular contact with government
agencies and legislators at the national, state and local level.
(f) Community relations – doing your part as a good corporate citizen in
every local plant and office community in which the company operates by carrying out forward-looking policies in the area of wages, employee benefits, good working conditions, steady employment and proper safety measures.
(g) Beyond that, contributing reasonable amounts to local charitable, civic and
cultural programmes, and encouraging your employees to take part in various aspects of community life.
11. Engaging in a broad range of special projects designed to increase
knowledge and acceptance of the company – open house and plant tours; special visits by journalists, legislators and community leaders; publication of a newsletter for opinion leaders; development of the speakers’ bureau; dissemination of various printed materials about the company, ranging from small leaflets to booklets discussing certain subjects in depth; carrying on a program of institutional or public relations advertising.
12. Engaging in a range of public services which might include: contributions
in a disaster situation; assistance in government studies; public information programmes, contributing equipment, medicine and funds to rural groups, organizing and helping to staff useful welfare centres in a poor community.
Wednesday, August 12, 2009
PR Works if you deliver.
Few years back State Bank of India (SBI) unleashed a new advertising campaign to change the image of the bank and infuse some freshness to the brand. The campaign was around the theme “FULL OF SURPRISES”. Huge money was spent and somewhere I was not sure if the tone and manner of the communication connected with the Bank. Obviously good visibility was created as huge money was pumped in. The poignant part was the agency that created the campaign was in a hurry, to overnight change the image of a PSU bank which to me was a distant dream. A more down to earth campaign with a bit of emotion perhaps could have helped the bank in building the brand especially when PSU’s looked advertising more as an expenditure and not as an investment to build their brand.
The Bank revisited the strategy and came out with new and innovative and competitive products to woo customers. This was supported by some advertising to sell their various products. I also saw a change in the leadership of the bank and in came Mr.O.P.Bhatt to manage this big financial ship with great ambitions. Mr. Bhatt defined new goals for SBI and re defined banking in the category with speed and aggression and stood tall amongst all private banks when he delivered the goods in a very tough and tight market conditions.
Initially I did not see much of Mr. Bhatt in media nor had I heard about him. This is where Mr. Bhatt demonstrated the true leadership by first delivering value to clients and corporate and then talk to media. And once he did this there was no looking back and he was the cynosure of media or any commerce body in the country. PR here worked very well for SBI and Mr.Bhat because he delivered consistently and followed his goals and objectives in the most systematic manner that each time one picked up the new paper we could see SBI achieving their milestones and was always amidst some important news across the country.
Today SBI has been able to dictate the market with their aggressive and innovative approach and is seen has a brand not only to reckon in India but also in the overseas market.
And Shri.O.P. Bhatt has become the thought leader in the banking space and his bank has once again emerged as the best bank against all odd.
The Bank revisited the strategy and came out with new and innovative and competitive products to woo customers. This was supported by some advertising to sell their various products. I also saw a change in the leadership of the bank and in came Mr.O.P.Bhatt to manage this big financial ship with great ambitions. Mr. Bhatt defined new goals for SBI and re defined banking in the category with speed and aggression and stood tall amongst all private banks when he delivered the goods in a very tough and tight market conditions.
Initially I did not see much of Mr. Bhatt in media nor had I heard about him. This is where Mr. Bhatt demonstrated the true leadership by first delivering value to clients and corporate and then talk to media. And once he did this there was no looking back and he was the cynosure of media or any commerce body in the country. PR here worked very well for SBI and Mr.Bhat because he delivered consistently and followed his goals and objectives in the most systematic manner that each time one picked up the new paper we could see SBI achieving their milestones and was always amidst some important news across the country.
Today SBI has been able to dictate the market with their aggressive and innovative approach and is seen has a brand not only to reckon in India but also in the overseas market.
And Shri.O.P. Bhatt has become the thought leader in the banking space and his bank has once again emerged as the best bank against all odd.
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