About a decade back we were working on a campaign to promote Andhra Pradesh as the best investment destination setting up industries. For this we created a film to capture the state in a very interesting manner using Kuchupdi as a metaphor interspersed with some attractive visuals showing the state. During this tenure we had Chandrababu Naidu as the chief minister who positioned himself as the CEO of Andhra incorporated. The film was sleek and well executed. But the bureaucrats at the state insisted that we must show the face of Mr. Naidu. We fought tooth and nail and on this and asked the client do we need investments or votes. In a matter of second the client bought our logic and we aired the film as it is. Imagine if we had acted to the clients order.
Just a few days back I a happen to see the advertisement from Karnataka government promoting Hampi a great historical destination where the face of the Karnataka CM and a minister is shown in the advertisement. I fail to understand as to why the picture of the politician needs to be depicted when the objective is to promote the historical tourist spot.
It is high time bureaucrats bring in a touch of professionalism and put an end to showing the pictures of politician. Let us be clear that such silly strategy will not drive any votes to the party as it is a very cheap way of getting mileage.
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