4 ways to make experiential marketing work for you :

Give the consumer a new way of shopping with customer interface, strong consumer engagement, a wonderful ambiance  personal touch, feeling and experiencing the product at the point of purchase and taking back with them a memorable shopping experience. To make this work you need to plan your brand attributes carefully and ensure that the brand promise is delivered at every touch points.

 Brand Experience:  One need to structure the brand experience which will deliver the brand promise through some unique experience. For example if it’s a multiplex brand then you will have to offer push back seats that is comfortable, Dolby system to deliver tantalizing audio sound .quality beaming with great picture clarity. And of course a great ambience with great food courts.

Brand Engagement:  Use the best use of technology to make your engagement very interactive. Install technology like touch screens or kiosks to engage with the audience. If it’s a multiplex then you set up a  quick preview of the next coming moving on the touch screen for a short duration. This is what will delight a customer to stay tuned with the brand.

Brand Connect: Make sure the essence of the brand is captured through firsthand experience. For example if you are marketing Disneyland by setting up a stall in a tourism exhibition, your focus should be to capture the essence of the brand that is fun and entertainment. Highlight the memorable rides to connect with the brand to bring the potential tourists come closer to the brand. As all of us know that Disneyland is all about rides.

Brand identity: Maintain your brand identity to maintain the engagement and connection with the brand. Your theme should connect with the brand values and its identity so that there is consistency in your communication when the customer experiences the brand.