A very unique and memorable idea to launch the tallest tower in Pune

I always wanted to write about this event but for some reason it skipped my mind. Amanora Park a leading township brand in Pune wanted to announce about their tallest tower in Pune. This was the brief given and it was single minded. Since the brief was focused cracking the idea became simple. But the idea has to be very BIG and should be sticky for people to remember. And if I recall the idea had to be kept so top secret so that enough media turn out for the event.

So what was the BIG idea?

The client specially invited the French spider man Allain Robert who has climbed several skyscrapers in various parts of the world to do the same in Pune. He did it with so ease that caught the attention of all the media. A sizeable number of media came for the event and the next day every media splashed it with huge write up and pictures. The TV channels broadcast the event live. The entire event lasted for 15 minutes but the attention that it drew was mind boggling.

Only PR was used as a tool to make a noise of this. I cannot recall if there was any paid media publicity that happened. All in all a great idea which captured everybody’s attention and imagination.