I was other day at the AAAI function and I was deeply touched by Piyush’s superb speech which he delivered after being given the citation and the award. Everybody who had worked closely with this creative genius had turned out to give him a thunderous clap and a standing ovation as the citation was read. I know Piyush close to two decades and I thought I should share his journey.
As a Trainee and then an Account executive Piyush worked with some excellent bosses in client servicing. His first boss if I remember right was Swati Bhansali with whom he used to handle PCA the makers of Sumeet Mixers and HLL’s Sunlight Detergent Powder. He also worked with Jaideep, Chinta, and Ranjan and of course Mani Ayer who used to oversee him on the Bhor industries account. Besides this some of the other brands that Piyush handled were Ju-c from Kothari General Foods, Vicks Blue from RHL ( Now P&G).Yes he also handled Philips Television ( PHX B&W and Trendset colour TV’s ). While he was in account management many of us used to go running to him to get the right Hindi nuances and exciting headlines for the ads which he solved with ease.
The most memorable incidence I will never forget is that one of our clients Crompton fans wanted to get into radio as the summer season was approaching. We did not have any old spots and time was against us and so I went running to him to create a new spot. The brief to him was to create a memorable jingle as Crompton fans sells only on its name being market leaders. In next 48 hours during the weekend the script was written and the spot got recorded after the CAG cricket match. On Monday the spots was approved by the client and it got aired. After few months the next thing I got to know was Piyush has moved to a new place in the office to head the Indian languages and rest was history as he started cracking campaigns after campaigns starting from Chal Mere… Luna, Merewalla Pink…, etc…
A well deserved award for a man who has made lot of personal sacrifices to contribute significantly to the industry. A very versatile person with a golden touch and a creative mind Piyush changed the way creative was viewed. He has placed India into the international map and without any doubts he is our brand ambassador and a thought leader both in India and abroad.
No comments:
Post a Comment