Is Brand Dhoni the new role model ?.

Two great wicket keepers endorse the same brands

Cricketer and celebrities has become the role model for tomorrow’s generation. The other day I came across an interesting observation in one of the leading dailies where Ajay Jadeja’s little son was mentioning that daddy you are not a great cricketer look at Dhoni uncle, I want to become like Dhoni. Look what the dynamic and dynamite Dhoni has done to the generation next. Watching cricket and advertisements have motivated kids to follow celebrities to accomplish their ambition. Today most of the kids and the generation next youth who are constantly on the move and look up for role model to learn and achieve their goals. Currently it looks like brand Dhoni has become the icon across all audience and all product categories.

Walk in to a hair-dressing salon you will notice the posters of Dhoni
to woo customers to get their hair cut like Dhoni. Dhoni as a brand has became so popular with his hairstyle that even the President of Pakistan in his speech at the prize ceremony in the last one day series against Pakistan in Pakistan mentioned in his speech, I adore your hair my friend Dhoni and advised him not to shorten or change his hair style. Another very interesting observation hit me. In the early 70’s we had Farookh Engineer who was the only cricketer model I remember of endorsing any brand. Incidentally he was also endorsing the brand Brylcreem. He too was a wicket-keeper and an aggressive batsman known for his lusty heating. Today Dhoni is also endorsing the brand Brylcreem. Is it sheer co- incidence or was the brand looking for a great wicket- keeper batsman after Farookh Engineer to endorse their brand. We have so many wicket-keepers come and go in the last three decades.

Finally a good brand fit. Farookh Engineer was quite successful and so is Mahi today as a wicket-keeper batsman. Both the cricketers had good-looking hair and were popular with the crowd when they arrived at the batting crease. As personality both were bold, aggressive, jovial , cool but a had a different style and grace in their approach to batting. Since helmets etc were not used in the early days and Farookh use to bat bare headed he could subtly display is beautiful good looking hair applied with Brylcreem.