This happened in the year 2002. RMG David ( Now Bates David ) was invited to suggest a new name for a bank which was promoted by Rabo India group promoted by two well known name in the banking industry namely Rana Kapoor and Ashok Kapur. The brief was to launch a new bank who will have a retail presence with focus in agro credit at a latter stage. As a team we were excited with the project and we met the client with just 3 names.
Our meeting was slated for the afternoon and we presented our names around 4 pm. The names presented were :
a. Green Bank as it connected the agro part
b. Welcome Bank as it sounded good for a bank
c. Yes Bank which was more to do with good customer service. In fact the idea came from the
sentence yes sir can I help u. This is what happens when you enter a bank.
The client was very surprised when we presented the name Yes Bank, he whispered to us that the same name and idea was presented by another agency in the morning. The agency here happened to be Ambience now Publicis Ambience.
The next we heard was the name Yes Bank was used and ambience was awarded with the business.
Today the brand Yes Bank has become very popular and has been surging ahead with great speed in the banking sector. The bank is now a listed company and is performing excellently.
What a coincidence the left brain and thinking power of both the agency was very identical.
V.Ganapathy
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