Product Identity Design

One major factor that significantly contributes in the ‘brand’ or ‘corporate image’ of a company or its product is its identity. This identity over a period of time becomes a stamp or a property. To create a strong design and identity one must use inimitable visual devices which looks simple and stylish to catch the audience’s attention. The visual device could be in the form of color, fonts or a design layout across its entire products consistently. Here I would like illustrate the case of a housing brand very popular in the city of Mumbai.

And the brand I am referring to is Hiranandni constructions. One could easily identify or relate a skyscraper from this construction house with ease as they carry a certain distinct design and style in its architecture which stands out from a distance. The brand has over the years ensured to keep the design coherent with all its new property which has allowed them to be recognized from the rest.