A proud moment. How a great idea can be leveraged through PR and win Cannes

In the past when you think of Cannes festival the one thing that connected people’s mind easily is Film festival and creative excellence in Advertising. PR never came into any limelight for these awards. But this time that shackle is broken and in my many years of being in the communication business this is first time I happen to witness PR take a front seat from India at Cannes festival along with other disciplines

A great moment for all us to hear that Gillette won the Cannes metal for its best integrated campaign led by PR. It’s the first PR metal for India at Cannes, and was won against some really tough worldwide competition for real transformational work done on a mega brand like P&G Gillette. A 360 degree effort and all the teams which partnered and created this campaign have bought great glory to India and the PR fraternity of our country.

I am sure this award was won on the basis of great idea which had flawless execution and followed by using PR effectively which caught the eye balls of many diverse audiences. The link below will tell you how this event was conceptualized, executed and finally what was the result in terms of coverage garnered free of cost.

http://www.exchange4media.com/cannes/2010/fullstory2010.asp?Section_id=50&News_id=38521

A great eye opener for many PR professionals in this country to have a open mind and come out with more path breaking ideas and win more metals in the Public Relations globally.