Travel brands captializing on the online media

I have been associated with tourism brands for over a decade and have worked very closely with them. It is always very challenging for us to promote India to the other parts of the world but small countries such as Malaysia and Singapore who did some aggressive advertising few years back in India to promote their country have gone slow on the mass media front but have still managed to get a sizable amount of traffic to their country. On the mass media front they are working closely with the travel companies in India as well as partnering travel portals to create visibility of their brand. While they are using mass media to promote their brand but more emphasis has been given to co-marketing efforts with the travel operators in India. Look how they have changed their strategy and used the online medium to their advantage.

The Internet as a medium is becoming more powerful, popular and as a result more wannabe tourists are now using online to cull out more information before closing their decision about a particular tourist spot in a foreign land. While advertising and branding gets a particular destination into the consideration set, it is online information and online PR that has been helping many tourists today to narrow their decision. The efforts of travel aggregator and views from other online information have also been playing a very key role for many potential tourists from today’s generation to make up their mind.

Going to any alien place may be for first time or otherwise tend to bring some insecurity for any tourist. In the past the tourist use to totally rely on the tour operator and the brochure given by them. This fear has now been replaced by Social media and online PR and people are more diligently using this new medium to get all the right information before they board a flight to explore a new tourist spot in the foreign land.